The theme of this year's InOrbit conference, which took place in Portorož from March 15-16th, was growth and development of business on digital channels.
Over two days, the lecturers demonstrated examples of good practices from their own projects and case studies and provided an abundance of useful information about the trends, developments and new technologies alongside with advice and little tricks.
This year emphasis can be summarized as follows:
- Measuring, analytics, adapting, testing, A/B testing
- SEO in practice, trends, tools
- digital storytelling
- psychology of web users
- advertising, Facebook
- Google Analytics in practice, automatization, news
- Chatbots, AI, voice search and other trends
Armed with the new know-how, we are already implementing new ideas and good practices in our work and projects.